{"id":10440,"date":"2023-12-05T14:52:11","date_gmt":"2023-12-05T14:52:11","guid":{"rendered":"https:\/\/www.seniorconsultantsvlaanderen.be\/?post_type=expertisesoverzicht&#038;p=10440"},"modified":"2024-02-23T10:22:01","modified_gmt":"2024-02-23T10:22:01","slug":"marketing-sales","status":"publish","type":"expertisesoverzicht","link":"https:\/\/www.seniorconsultantsvlaanderen.be\/expertisesoverzicht\/marketing-sales\/","title":{"rendered":"Marketing &#038; Sales"},"content":{"rendered":"<h3>Segmentering<\/h3>\n<ul>\n<li>Welke klanten ( doelgroepen ) gaan we bedienen en welke niet?<\/li>\n<li>Welke kanalen \/gebieden \/ landen gaan we bedienen?<\/li>\n<\/ul>\n<h3>Doelgroepenbeleid<\/h3>\n<ul>\n<li>Definitie partners\/ vertegenwoordigers \/ dealers\/ voorschrijvers (influencers) \u2026..<\/li>\n<li>Verschillende producten per doelgroep \/ Verpakking \/ Ondersteuning.<\/li>\n<\/ul>\n<h3>Marketing-mix<\/h3>\n<ul>\n<li>Definitie \u201c5P\u2019s\u201d Product , Prijs, Plaats, Promotie, Personeel<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11492 size-full alignnone\" src=\"https:\/\/www.seniorconsultantsvlaanderen.be\/wp-content\/uploads\/2023\/12\/marketing-mix.png\" alt=\"marketing-mix\" width=\"346\" height=\"331\" srcset=\"https:\/\/www.seniorconsultantsvlaanderen.be\/wp-content\/uploads\/2023\/12\/marketing-mix.png 346w, https:\/\/www.seniorconsultantsvlaanderen.be\/wp-content\/uploads\/2023\/12\/marketing-mix-300x287.png 300w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/><\/li>\n<li>Definitie van een eenheid van verkoop (wat is inclusief)<\/li>\n<li>Definitie van de plaatsen waar men met de echte klant in aanraking komt (inclusief standenopbouw of promotiemateriaal bij de dealers)<\/li>\n<li>Internetplan.<\/li>\n<\/ul>\n<h3>Klantenservice<\/h3>\n<ul>\n<li>Uitbesteed aan grotere klantenorganisaties of onder eigen beheer<\/li>\n<li>Garantie periode<\/li>\n<li>Wisselen van sleet \u2013 en reserveonderdelen . Terugname van sleet onderdelen of producten<\/li>\n<li>Ombudsfunctie<\/li>\n<li>24\/7 en taalondersteuning.<\/li>\n<\/ul>\n<h3>Prijspolitiek<\/h3>\n<ul>\n<li>Welke organisaties krijgen kortingen en waarom, welke niet<\/li>\n<li>High end versus Low end positionering. Prijssegmentatie binnen het assortiment<\/li>\n<li>Wat is de klant bereid te betalen voor de oplossing van zijn probleem Prijselasticiteit<\/li>\n<li>Inspelen op de emotionele waarde.<\/li>\n<\/ul>\n<h3>Digitale marketing<\/h3>\n<ul>\n<li>Website en sociale media<\/li>\n<li>User community<\/li>\n<li>Web verkoop \/ Betalingsmogelijkheden.<\/li>\n<\/ul>\n<h3>Marktanalyse:<\/h3>\n<ul>\n<li>Hoe klanten behouden en prospecten aantrekken<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11494 size-full\" src=\"https:\/\/www.seniorconsultantsvlaanderen.be\/wp-content\/uploads\/2023\/12\/commonalities.png\" alt=\"Mapping\" width=\"709\" height=\"498\" srcset=\"https:\/\/www.seniorconsultantsvlaanderen.be\/wp-content\/uploads\/2023\/12\/commonalities.png 709w, https:\/\/www.seniorconsultantsvlaanderen.be\/wp-content\/uploads\/2023\/12\/commonalities-300x211.png 300w, https:\/\/www.seniorconsultantsvlaanderen.be\/wp-content\/uploads\/2023\/12\/commonalities-358x250.png 358w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/p>\n<ul>\n<li>Mapping<\/li>\n<\/ul>\n<h3>Export<\/h3>\n<ul>\n<li>Wetten \/ betalingsverkeer.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>De marketing- en verkoopstrategie omvat segmentatie van doelgroepen en bepaling van bedieningskanalen en -gebieden. Het doelgroepenbeleid richt zich op aanpassingen in producten, verpakkingen en ondersteuning per doelgroep, terwijl de marketingmix de 5P&#8217;s omvat: product, prijs, plaats, promotie en personeel. Dit wordt ondersteund door een internetplan dat gericht is op websites, sociale media, online verkoop en klantenservice, inclusief 24\/7 ondersteuning en prijsbeleid met kortingen, prijssegmentatie en emotionele waarde.<\/p>\n","protected":false},"featured_media":11492,"parent":0,"menu_order":1,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categorie_doelgroepen":[],"afdelingen_cat":[],"expertises":[267],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing &amp; Sales - SCV<\/title>\n<meta name=\"description\" content=\"SCV marketing &amp; sales - segmentering, doelgroepen, marketing-mix, klantenservice, prijspolitiek, digitale marketing, marktanalyse, export\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seniorconsultantsvlaanderen.be\/expertisesoverzicht\/marketing-sales\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing &amp; 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